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About Daawat
World Biryani Day
Biryani is one of the few dishes that inspires love across borders, cultures, and generations. Yet, it wasn’t until 2022 that Daawat gave it a celebration of its own by launching World Biryani Day, observed on the first Sunday of July.
What began as a tribute to an iconic dish has since grown into a global phenomenon, bringing together Guinness World Records, AI-led innovations, Bollywood stars, and millions of biryani lovers united by a shared passion for the world's favourite delicacy.
Top 6 Reasons Why Biryani Deserves Its Own Day
We know that Indians love biryani. No matter the occasion, nevermind the day of the week, biryani toh banni hai. So here are some reasons why the most loved dish in the country deserves to be honoured with its very own day.
monthly Google searches for Biryani in India
Google Trendsbiryani orders placed through Zomato in 2023
Zomatobiryanis ordered every second on Swiggy in 2023
Swiggybiryani hashtag uses across Instagram
Instagramusers chose Biryani as their very first delivery order
Debut Ordersunique regional variants — Hyderabadi, Lucknowi, Kolkata & more
RegionalExplore The Best Biryani Recipes With Daawat
Irresistible Recipes You Must Try for World Biryani Day
A Grand Cinematic Innovation —
Co-Star With Shah Rukh Khan
The World is Celebrating
World Biryani Day 2026
AI Co-Star Videos Created Globally
OUR LEGACY • 2022 – 2024
From A Celebration
To A Legacy
What started as a heartfelt celebration in 2022 has become a global tradition, bringing together millions of biryani lovers, inspiring new stories, and turning a shared craving into the world’s grandest tribute to an iconic dish.
Where It All Started
Daawat, an LT Foods' flagship brand, established the first Sunday of every July as World Biryani Day as an ode to its flavours and stories that go beyond borders, generations, and taste preferences.
- "The Great Biryani Effect" — Launched a humorous, cinematic campaign film demonstrating how a hot plate of biryani can shift moods, change minds, and bring futures together.
- 70+ Brand Collaborations — Collaborated with major food and lifestyle brands globally to spread the joy.
- Community Joy — Conducted a massive food donation campaign, distributing authentic biryani to local community schools to share happiness.
A Record-Breaking Milestone
The second edition transitioned from a national celebration to a global cultural phenomenon, amplifying the day's impact, participation, and prestige.
- Guinness World Record — Achieved the official title for the "Largest Biryani Tasting Session" at The Grand, New Delhi, where 365 participants simultaneously tasted Lucknowi, Kolkata, and Hyderabadi Biryani.
- Curated by Vir Sanghvi — Prominent food critic and journalist Vir Sanghvi narrated the rich history, spice profiles, and cultural heritage of each biryani style in a recording session.
- Biryani Champions League — High-stakes culinary battles hosted in major cities like Delhi and Kolkata to crown the finest professional biryani chefs.
A Grand Success of An Exciting Innovation
For Daawat World Biryani Day 2024, we redefined the celebration with an innovative, AI-powered experience that let biryani enthusiasts cook alongside the legendary Chef Sanjeev Kapoor. The overwhelming participation turned it into our most successful and memorable edition to date.
- AI-Personalized Ads with Chef Sanjeev Kapoor — A groundbreaking platform letting consumers generate personalized digital ads starring themselves alongside India's most beloved chef. Featured by Exchange4Media as a landmark campaign.
- 6 Regional Languages — Customized digital campaigns in Hindi, Kannada, Telugu, Marathi, Gujarati & Bangla to celebrate local diversity across India.
- "Mati Ke Rang" Cultural Concert — A soulful celebration featuring actor-singer Piyush Mishra, co-presented with 92.7 BIG FM.
- Global Biryani Outreach — Partnered with top restaurants in Melbourne, Sydney, and Perth (Australia) to serve authentic free biryani to the diaspora community.
THE STORY CONTINUES
A Legacy Written by Millions.
The Next Chapter is Yours.
From introducing the world to a Biryani Day in 2022 to setting a Guinness World Record in 2023 and pioneering AI-powered cooking experiences with Chef Sanjeev Kapoor in 2024, every year has raised the bar.
Now, in 2026, we're giving people a chance to co-star with Shah Rukh Khan in a personalized AI-generated video crafted around your love for biryani.
Your story. Your biryani. Your starring role.
DAAWAT WORLD BIRYANI DAY • 2026 EDITION
Co-Star With
Shah Rukh Khan
The 2026 edition is bigger than ever. Generate your exclusive AI-personalized celebration video co-starring you and Shah Rukh Khan. Upload your photo, enter your details, and make history on World Biryani Day.
World Biryani Day Celebrations With The Biryani Lovers